Denim fabrics have undergone a massive face lift

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In Pakistan, the first denim industry was developed in Karachi in the year 1958.And today, many leading companies are involved in fashion oriented denims, twills, drills and other apparel fabrics manufacturing in Pakistan. Denim fabrics have undergone a massive face lift, with distinguishable appearance, wash methods, and finishes combined with casual look. The global production of denim has crossed about 2.5 billion sq metres.

Pakistan had always strong textile industry due to historical reasons and an abundance of cotton fiber grown in the country. Denim is the mainstay of the Pakistani textile industry along with home textiles. The diversity of denim garments made their demand increase exponentially

The denim fabric is an intermediate product in the supply chain of denim garments. It is not purchased by the final customers. Instead the buyers of denim fabric are buying houses and garment manufacturers. These manufacturers procure denim fabric from the denim manufacturers based upon their requirements and specifications. This is then further processed and cut, sewn and finished into finished garments. These garments are then marketed to the final consumers.

Thus denim fabric is not a final retail product. It is an intermediate product which requires another party to perform further manufacturing tasks before it reaches the final consumer in the form of denim garments.
The denim component has been developing the fastest in the last decade – with Pakistan touching almost 600 million sq meters of denim fabric production per annum. There are about 40 major players in the denim industry of Pakistan, some of them like Artistic Fabric Mills, Pak Denim Limited, Al-Ameen Denim Mills Limited,S.M Denim Mills Ltd, Denim International, Classic Denim, Rajby Industries etc producing about 50 million sq meters of finished denim fabrics monthly.

The weaving sector in Pakistan by and large is paying keen attention to the remarkable success of the denim sub sector. The apparel industry of Pakistan direct Denim fabrics have undergone a massive face liftly benefits from the new developments in the denim adding much higher value to the textiles produced in Pakistan. The denim sector though much smaller in terms of magnitude is leading the way for the entire industry

Presently in Pakistan, denim production is on top in textile sector due to export and garments industry Denim is now one of the key apparel sectors and the driving force behind the apparel exports of the country. In this scenario Pakistan has emerged as a key supplier of this highly demanded fabric due to the competitive prices.

Price of denim fabrics are contracted at the beginning of the cotton season, with a volatility of 10%-15% taken in to account, but this time the high volatility has taken everyone by surprise. Retailers, who are still facing tough times, are solidly resisting any increase in prices by the denim brands, leaving the brands to bear the increase.

Denim fabric is unique in its connection with one colour – blue. One can use it as a casual wear as as well as a formal outfit. The warp yarn is traditionally dyed with the blue pigment obtained from indigo dye. In a twill weave (used in denim), the fabric is constructed by interlacing warp and filling yarns in a progressive alternation, which creates a diagonal effect on the face, or right side, of the fabric and has a surface of diagonal parallel ridges. About 56% denim fabrics are produced using projectile form and 29% in air-jet and 15% in rapier weaving to make the fabric is very strong and durable. As far as manufacturing process of denim is concerned, it is similar to that of grey fabric up to the process of weaving with the only difference that in case of denim fabric, it is dyed at the stage of sizing where as in case of grey fabric. In the 19th century, the denims and jeans were evolved into two different fabrics’. Fine trousers were offered in fancy blue jeans, while overalls and trousers made for work were offered in blue. Mechanics, painters wore overalls made of denim; while those were not engaged in manual labour work had tailored trousers made of jeans.

Pakistan has progressively built a strong denim industry over the years. At present top global denim fabric exporting country was China, followed by Hong Kong, Turkey, Italy, Pakistan, the USA, India, Japan, Spain
and Brazil. Together, these countries accounted for as much as 83% of world denim fabric exports. Almost all of these countries witnessed a decline in their denim fabric exports. The only exception was Pakistan, whose exports rose by a remarkable 75% during the year 2009-10.

Due to a series of advantages including a falling currency, cotton fiber and yarn availability, modern equipment and strong incentives have progressively built a wealthy denim industry, allowing developing denim apparel production and direct denim fabric exports to other Asian countries and also to Turkey.