Softness prime consideration for carpet buyers: UK survey

Related Articles

• Fiber-Shield’s KARPETCRYL treatment for rugs and carpets 0 03.Nov
• India share in handmade carpets, rugs is 35% 0 23.Jul
• Afghan,s yearn for Indian investment in carpet industry 0 03.Nov

Softness is the prime concern when customers select carpets, a survey by the largest British franchised flooring and bed retailer United Carpets and Beds has found. Over a third of the respondents, when asked about the most important quality in a carpet, cited ‘softness’ as their preferred attribute, an answer that was unanimous across all age groups.

Softness was given more importance by younger age groups, with 41.9 % of 18–24 year olds specifying it as their top response.

Ease of cleaning’ was considered important by 22.1 % of the respondents, making it the second most popular response, while only 20.2 % said ‘warmth’ was a crucial factor, a press release from the company said The 55-64 age bracket put a high emphasis on cleaning, suggesting that low maintenance is a desirable quality for older buyers.

Aesthetics only interested 12.8 % of the respondents, highlighting that comfort and practicality are of higher importance than design to many carpet buyers. Aesthetics appealed most to the 45-54 age group, which is most likely to have more disposable income