Online apparel sales grew 18.4% in 2017

admin
By admin January 14, 2019 20:44

Online apparel sales grew 18.4% in 2017

Online apparel sales in 2017 grew at a fast in the US, but not at a blazing pace —making the category, well, average. Cumulative sales for the apparel retailers in the Internet Retailer 2018 Top 1000 were up 18.4 per cent in 2017. That put apparel in the middle of the pack among the 15 product categories tracked by Internet Retailer and just under the 18.5 per cent cumulative sales growth rate for the Top 1000 as a whole.
Amazon.com Inc. (No. 1 in the in the Internet Retailer 2018 Top 1000), plays a significant role in the online market for apparel and accessories. Internet Retailer estimates the online retail giant had a 22.8 per cent market share in this category in 2017. But 75.1 per cent of online clothing sales came from the Top 1000 retailers that specialize in selling clothing, accessories (including luggage) or shoes.

Online apparel is a crowded marketplace. 266 of the retailers ranked in the Internet Retailer 2018 Top 1000 are dedicated apparel retailers—more than any other product category. And that does not include mass-merchant giants like Amazon.com and Walmart (No. 3). Online apparel sales accounted for 27.4 per cent of overall U.S. apparel sales in 2017, according to Internet Retailer estimates. That’s up from 23.5 per cent in 2016 and 20.7 per cent in 2015.

admin
By admin January 14, 2019 20:44
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